Published by: Ralf Haller, CEO & Co-Founder of Lawise.ai
Inspired by a post from Prof. Conor Grennan (NYU Stern School of Business) on LinkedIn
Artificial intelligence (AI) is challenging traditional law firm models. Many see it as a threat – through automated document analysis, chatbots, or contract review in seconds. Prof. Conor Grennan, Chief AI Architect at NYU Stern School, recently wrote an insightful post about this on LinkedIn: How should law firms respond?
His answer: Law firms need to rethink, strategically and long-term. AI is not just a productivity tool – it changes client expectations and the rules of competition.
⚖️ What many overlook: The "low-end market" through AI
In my comment on Conor's LinkedIn post, I added another perspective:
Law firms could actively open themselves to a new, volume-based market. Instead of focusing only on high-priced consulting, an AI-powered model could answer simple legal questions in a mass-market and scalable way.
Example:
Available within seconds
Hundreds of inquiries per day possible
Automated, yet legally sound – thanks to smart AI + lawyer verification
This is exactly what Lawise.ai offers with Jurilo .
What Lawise.ai makes of it
At Lawise.ai, we work with several progressive law firms. They use our technology to:
increase internal efficiency
reach new clients through digital channels
answer simple questions automatically – legally sound and immediately
and thereby tap into new revenue streams
Conclusion: AI doesn't replace lawyers – it expands their market
Lawyers shouldn't just ask how they can "compete" with AI, but how they can grow through it. AI enables new business models that were previously unthinkable for cost reasons.
Lawise.ai shows:
LegalTech is not a risk – but a huge opportunity.
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🔗 Original post by Prof. Conor Grennan on LinkedIn
